Dana is currently also consulting for truTV’s rebrand and most recently serving as Vice President, Brand Marketing for NBC Universal’s Syfy Channel. She has been an innovative force in television marketing and communications for 19 years. Dana has led unique multi-platform brand campaigns that fundamentally addressed current consumer consumption habits by embracing time-shifting, sampling and total viewership opportunities. She was at the forefront of identifying the advertising reach and spending power of the acculturated Hispanic audience and has enjoyed recent successes with both Scripted and Unscripted series. During the early days of the Internet boom she acquired baseline knowledge and experience in Digital Marketing and Community, now known as Social, and transferred this knowledge to Entertainment Marketing. Always on top of trends and new platforms, Dana has often been the first one to utilize many of them for television brand marketing.